The essence of machines, manifest in garments
The collaboration between the music machine makers Elektron and the fashion designer Majls
might seem unexpected at first, but obvious once reflected upon.
They both operate in the same domain: the irrational and ever-changing turmoil we call contemporary culture.
Elektron provides instruments helping producers realizing their art.
The detailed mash up aesthetics of Majls clothing is intertwined with the notion of creativity.
Thus we have ignition.
The Elektron branded collection from Majls is the essence of machines manifest in garments.
Release date 8th November 2013, 17.00 CET.
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